How a tent earns its keep
A table tent is cheap advertising inside a room full of people already spending money. If one table a night adds a dessert because of the card, a run of tents covers its cost quickly.
That is why restaurants reprint often. Changing the special every season keeps regulars reading the card.
Three finished sizes
The 4″ × 6″ tent is the standard and the least expensive, $669 for 2,500 and $1,489 for 10,000. The 4.25″ × 6″ size adds a little width for longer menus, and the 5″ × 5.5″ tent stands squarer for counters and bars.
Each one prints flat, then is scored and folded so it stands up on its own.
Rotate tents to keep them fresh
Regulars stop reading a card they have seen ten times. Splitting a 5,000 run of tents across two or three designs, such as a summer drink, a fall dessert and a holiday party offer, keeps the table worth a glance.
Ask on the phone how to split a run between designs. For take-home offers that travel farther, a postcard mailed to nearby homes brings new diners in.
Stock that stands up
Tents print on 16pt card with UV coating on the printed face, which wipes clean after a spill. The thick stock keeps them standing on busy tables instead of folding flat.
Not just for restaurants
Dental and medical offices use tents in waiting rooms, hotels use them on desks, and exhibitors set them on trade show tables. Anywhere people sit and wait, a tent gets read.
Pair tents with take-out menus so the same specials leave with customers.
Design and proof
Design is $89 for a table tent. Every order gets a proof, and nothing goes to press until you approve the layout and spelling.
What goes on a table tent
- Desserts and drink upsells
- Happy hour and daily specials
- QR codes for menus and reviews
- Upcoming events and private dining
- Waiting-room notices and offers
