Do the direct mail math before you spend
Three quick calculators answer the questions every owner asks: what will it cost, will USPS take it, and how many customers does it need to pay off?
EDDM cost calculator
Printing plus postage for any number of homes.
Open the calculator →EDDM size checker
Test any size against the USPS flat rule.
Open the calculator →Direct mail break-even calculator
Customers needed to cover a mailing.
Open the calculator →Start with the size checker to make sure your piece qualifies for Every Door Direct Mail. Then the EDDM cost calculator adds printing and postage for your household count.
Finish with the break-even calculator. It turns the total into the number of new customers the mailing must bring in.
Printing prices come straight from our live pricing engine, the same one that powers checkout. Postage is the one figure you enter yourself, because USPS sets it and changes it.
Profit per customer is yours to estimate. Be honest with it, since that number decides whether a mailing is worth sending.
Say you want to reach 2,000 homes around your shop. The size checker confirms a 6.5″ × 9″ card qualifies, and the cost calculator prices 2,500 of them at $379 plus postage for 2,000 homes at today's rate.
Plug that total into the break-even calculator with the profit from one new customer. If the answer is a handful of customers out of 2,000 homes, the mailing is a sensible bet.
The calculators run in your browser. There is no email gate and no account, and we do not save what you type.
Bookmark the page and come back whenever you plan the next mailing.
Each calculator also works on a phone, so you can check a size or a budget while standing in the shop or meeting a client.
Call 512-573-1977 with your area and budget. Corey will run the same math with you and suggest the size and quantity that make the most sense.
