Direct Mail Printing Sizes: How to Choose
Choosing a direct-mail size involves balancing design space, printing cost, postage, mailing eligibility and campaign goals. The following dimensions are examples for comparison, not a confirmation of product availability or USPS EDDM eligibility.
4.25 × 11 inches — Slim promotional format
Useful for concise offers, coupons and short messages.
6.5 × 9 inches — Compact postcard format
Provides space for a headline, offer, imagery and contact details.
8.5 × 11 inches — Full-page promotional format
Suitable for menus, multiple services, product details and larger graphics.
11 × 17 inches — Large-format promotion
Offers additional design space for extensive menus, maps and detailed promotions.
11 × 25.5 inches — Oversized promotional format
Provides substantial design space but requires careful review of mailing eligibility, handling and cost.
Which size is best for your campaign?
Choose a format that accommodates your message without unnecessary printing or mailing expense. Short promotional offers may need less space than restaurant menus, catalogs or multi-service advertisements.
Check USPS requirements before ordering
Not every printed size qualifies for Every Door Direct Mail. Eligibility depends on the finished mailpiece, applicable USPS dimensional and preparation requirements, and the mailing method. Confirm current requirements with USPS Every Door Direct Mail.
Continue planning your campaign
EDDM Printing Guide | Postcard Printing Guide | Resource Center
Explore Direct Mail Printing Options
After comparing mailpiece dimensions, review the available printing options and confirm current specifications, quantities and pricing.
Compare Printing Sizes With Available Packages
These five package pages provide product-specific information for comparing print formats. Review finished dimensions, available quantities, artwork requirements and current pricing on each product page.
| Print format | Package | Product details |
|---|---|---|
| 4.25 × 11 in | Bronze | View Bronze package |
| 6.5 × 9 in | Silver | View Silver package |
| 8.5 × 11 in | Gold | View Gold package |
| 11 × 17 in | Platinum | View Platinum package |
| 11 × 25.5 in flat | Diamond | View Diamond package |
Package names do not independently establish USPS EDDM eligibility. Verify the finished mailpiece and applicable USPS requirements before ordering.