Direct Mail Postcard Printing Guide
Use these ten considerations when selecting and preparing postcards for a direct mail campaign.
Choose a Postcard Campaign Goal
Identify whether the mailing should generate calls, appointments, store visits, online orders or another measurable customer response.
Choose the Right Postcard Size
Compare available finished dimensions based on message length, design, postal eligibility and printing costs.
Select the Appropriate Paper
Consider paper thickness, handling, appearance and the stock options available for the selected product.
Compare Coating and Finish
Review gloss, matte and other available finishes for readability, appearance and intended use.
Build a Clear Marketing Message
Use a strong headline, relevant customer benefit and a clear call to action.
Prepare the Mailing Address Area
Follow the applicable postal specifications for address placement, clear zones and markings.
Prepare Print-Ready Artwork
Confirm bleed, trim, safe margins, color requirements and effective image resolution with the printer.
Compare Total Mailing Costs
Evaluate printing, postage, list preparation and mail processing rather than print price alone.
Review the Final Proof
Check spelling, dates, offers, contact information, QR codes and front-to-back orientation.
Track Postcard Campaign Results
Use appropriate offer codes, landing pages or tracked contact methods to evaluate responses and sales.
Explore More Direct Mail Resources
Compare mailing options, postcard preparation, campaign planning and printing considerations in our Direct Mail Resource Center. The resource center brings together our direct mail buying, EDDM and postcard printing guides.