EDDM Printing Guide
Every Door Direct Mail can help local businesses reach selected neighborhoods. These ten steps explain important planning considerations.
What Is Every Door Direct Mail?
Every Door Direct Mail is a USPS service that lets eligible mailers reach addresses along selected postal routes without preparing a traditional individual-address mailing list.
Which Businesses Can Benefit?
Local restaurants, home service providers, retailers and other neighborhood businesses may use EDDM to promote relevant offers within their service areas.
How Do You Choose Postal Routes?
Review the geographic coverage of available carrier routes and compare them with the neighborhoods your business serves. Route selection affects reach and campaign cost.
How Many Mailpieces Should You Print?
Estimate the total addresses on the selected routes, allow for any permitted exclusions and confirm current USPS mailing limits before choosing a print quantity.
What Size Should an EDDM Mailpiece Be?
EDDM mailpieces must satisfy applicable USPS dimensional and format requirements. Confirm current eligibility before ordering artwork or printing.
How Should You Design an EDDM Postcard?
Use a readable headline, recognizable business identity, a relevant offer and a clear response method. Keep important text within the printer's safe area.
What Information Goes on the Mailpiece?
Review current USPS requirements for addressing, postal markings and placement. Requirements vary depending on the selected mailing service.
What Does an EDDM Campaign Cost?
Compare printing, postage, preparation and fulfillment charges. Calculate the total campaign cost rather than evaluating printing prices alone.
How Long Does an EDDM Campaign Take?
Allow time for route selection, artwork, proof approval, printing, preparation and postal processing. Delivery timing is not guaranteed.
How Can You Measure Results?
Use an offer code, dedicated landing page, tracked telephone number or other suitable attribution method to measure customer responses and sales.
Explore More Direct Mail Resources
For additional campaign planning advice, read our Direct Mail Buyers Guide.
Explore More Direct Mail Resources
Compare mailing options, postcard preparation, campaign planning and printing considerations in our Direct Mail Resource Center. The resource center brings together our direct mail buying, EDDM and postcard printing guides.
Compare Direct Mail Printing Sizes
Before selecting a direct-mail format, compare design space, campaign applications and mailing requirements. Different dimensions can affect printing expense, preparation and postage.
Compare five direct-mail printing sizes before choosing your campaign format.
Always confirm current USPS EDDM eligibility for your finished mailpiece before ordering.
Ready to Compare EDDM Printing Options?
After reviewing mailing requirements and selecting a suitable mailpiece size, explore the available EDDM printing options. Confirm current product specifications, quantities, prices and USPS eligibility before placing an order.