EDDM Campaign Launch Checklist
Use these seven steps to organize your campaign before ordering printing. Confirm current requirements and costs with your printer and USPS.
1. Define the campaign goal
- Choose one primary outcome, such as calls, visits, inquiries, or redemptions.
- Decide how responses will be recorded before the mailing.
2. Select delivery routes
- Review eligible postal carrier routes and geographic coverage.
- Choose routes relevant to customers your business can serve.
- Confirm current USPS EDDM eligibility and mailing requirements.
3. Set the campaign budget
- Include printing, postage, design, preparation, and fulfillment.
- Estimate total cost and cost per delivered piece.
4. Prepare the offer and artwork
- Use a clear headline, specific offer, and primary call to action.
- Check finished dimensions, bleed, safe areas, resolution, and color.
- Proofread contact details, offer dates, and conditions.
5. Verify mailing readiness
- Confirm the printed piece meets current USPS requirements.
- Check quantity, selected routes, bundle preparation, and documentation.
- Review and approve the final artwork proof.
6. Prepare for responses
- Test the landing page, phone number, and contact form.
- Ensure staff understand the offer and redemption process.
7. Measure campaign results
- Record the mailing date, delivery area, quantity, and total spend.
- Track responses and completed sales using campaign-specific methods.
- Compare outcomes before planning the next mailing.