Save Huge on Direct Mail

Direct Mail Resource Center

Plan your next direct mail campaign with practical resources covering geographic targeting, printing formats, promotional offers, budgeting, and customer response tracking.

Direct Mail Planning Guides

EDDM Printing and Postal Route Planning

Learn about carrier routes, mailing preparation, campaign scheduling, and response measurement.

Postcard Size Comparison

Compare common postcard dimensions, artwork requirements, and postal eligibility.

Direct Mail Offer Design

Create clear promotions with compelling benefits, calls to action, and readable terms.

Campaign Budget Planning

Estimate printing, postage, preparation, and break-even sales.

Campaign Landing Page Planning

Connect printed advertisements to mobile-friendly landing pages and measurable responses.

Plan Your Campaign Step by Step

  1. Identify the audience and delivery area.
  2. Select the mailpiece size and format.
  3. Prepare a clear promotional offer.
  4. Estimate the complete campaign budget.
  5. Prepare response tracking and landing pages.
  6. Review artwork and postal requirements.

Compare EDDM printing packages before ordering.

Compare EDDM Printing Packages

Explore the available EDDM printing packages to review current mailpiece options, specifications, quantities, and prices. Confirm all details on the individual package page before ordering.

Need help planning a mailing? Read our EDDM campaign planning guide .

Bronze EDDM Printing Package: Buying Considerations

The Bronze EDDM printing package is one of the available options for planning a direct mail campaign. Before selecting it, compare the current product specifications with your intended mailing.

Confirm the Finished Mailpiece Dimensions

Review the dimensions shown on the Bronze package page. Make sure the available design space is appropriate for your headline, offer, images, business details, and postal addressing requirements.

Match the Quantity to Your Mailing Routes

Use current USPS carrier-route counts to determine the quantity needed for your campaign. Compare that quantity with the options available on the Bronze package page.

Check Artwork Requirements

Prepare artwork using the printer's current specifications. Confirm finished size, bleed, safe areas, resolution, and any required mailing-panel layout before approving a proof.

Compare Total Mailing Expenses

Evaluate printing, postage, preparation, and applicable service charges together. The product price alone may not represent the complete campaign cost.

Review the Bronze Package

View Bronze EDDM printing package specifications and available pricing . Confirm the current options directly on the product page before placing an order.

EDDM Package Comparison and Selection Checklist

Compare available EDDM packages using the same criteria before choosing a printing option. Product specifications and prices may differ, so verify them on each individual package page.

1. Compare Finished Mailpiece Dimensions

Record the finished dimensions for each package. Consider the space needed for your headline, photographs, offer, contact information, and required postal addressing area.

2. Compare Available Printing Quantities

Determine the number of addresses in your selected USPS carrier routes. Compare that requirement with the actual quantity options offered for each package.

3. Confirm Postal Eligibility

Check current USPS EDDM dimensional, weight, thickness, and preparation requirements. Do not assume every printing format qualifies for the same postal service or mailing rate.

4. Compare Artwork Requirements

Review the printer's current artwork templates, bleed specifications, safe areas, and proofing requirements for the selected package.

5. Calculate the Complete Campaign Cost

Combine the applicable printing quote, postage, design, mailing preparation, and distribution expenses. Compare total cost and cost per intended delivery address.

6. Review Each Available Package

7. Confirm Before Ordering

Verify the current product specifications, quantity, price, turnaround information, artwork requirements, and mailing arrangements on the applicable product page before purchase.

For a broader campaign estimate, use our direct mail budget planning guide .

Silver EDDM Package Buying Guide

Considering the Silver printing package? Read our Silver EDDM package buying guide for practical information about mailing quantities, artwork, postal eligibility and campaign budgeting.

Gold EDDM Artwork and Mailing Preparation

Preparing artwork for the Gold package? Use our Gold EDDM artwork and mailing checklist to review printing files, postal requirements, mailing quantities and final proof approval.

Explore More Printing Guides

For additional information about planning, ordering, and preparing commercial printing, visit the printing guides and articles library. Use these resources alongside the direct mail planning guides above when comparing your options.