Every Door Direct Mail Faq
	What is Every Door Direct Mail (EDDM) Retail?
	EDDM is a new program developed by the US Postal Service for local retailers and other location-based businesses that want to market by mail to households and businesses in a specific neighborhood. EDDM is the most cost effective way to market your product and reach to millions of users. Technically Speaking, EDDM is Standard (bulk) Class mail. The difference is that EDDM mail pieces do not require a name OR address because every delivery point on a specified mail carrier’s route receives a mail piece and it mails at very low postage rates. EDDM is designed for small to medium volume mailers who typically mail 5,000 to 20,000 mail pieces a day – but some do mail over 100,000+ - as long as you can do the leg work, there truly is no real limit. Mailers must be willing and able to drop the mail off at the local Post Office retail unit responsible for the delivery of the mail.
	Is there a minimum or maximum volume for each EDDM Retail mailing?
	There’s both a minimum and a daily maximum. You must mail at least 200 pieces and to at least one carrier route each time you mail, so the minimum number of pieces required is the number of active deliveries on a single carrier route, but not less than 200. The maximum number of pieces is 5,000 per Zip Code, per day. There’s also a limit of five 5-Digit ZIP Codes per EDDM Retail mailing.
	Does EDDM Retail require any USPS permits?
	No USPS postage permits or annual fees are required with EDDM Retail, but program registration with USPS is required (FREE).
	Do I need a mailing list?
	EDDM Retail uses a “simplified” address of Postal Customer instead of street numbers or boxes so no mailing list is required. You just need a list of mail routes and active delivery counts, which can be obtained free of charge from the USPS EDDM website. Your target area can be a city, neighborhood or a specified distance from your business. To identify which USPS mail routes match your target area visit this USPS site for information about delivery routes and number of deliveries per carrier route.
	What is the postage rate for EDDM Retail?
	Postage is one simple rate of 14.5 cents per qualifying EDDM Retail mail piece.
	How is postage paid on EDDM Retail mailings?
	Payment must be made directly to the local retail Post Office at the time of deposit using a check or money order made out to “Postmaster” or “Postal Service” in the amount of the postage for your EDDM Retail.
	Who can I mail EDDM to?
	With Every Door Direct Mail you can mail to all homes and businesses in a mailing route. Each zip code is comprised of many different routes. Each of these routes contain approximately 300-600 homes and businesses.
	Can I mail paper stocks as a flat piece?
	No, all paper stocks available are not .007 thick, so all flats need to be on a quality card stock.
	Do I need to have all piece bundled when dropping them off to the post office?
	Yes, everything needs to be bundled in bundles of a 100 – the preferred way to deliver the pieces is having the bundles shrink wrapped. You will not want to hassle hand counting 5,000 or 10,000 – as it is very time consuming.
	Once I receive my EDDM printing pieces from you, what is left for me to do?
	All that is left for you – which can be done prior to receiving your EDDM printing order – is to decide where you want your EDDM pieces to be delivered. You can go to www.USPS.com/eddmtool - this tool allows you to pinpoint where you want your mailing to go – just click on take a Demo. The only other thing left to do is to create facing slips – which can also be downloaded at www.USPS.com/eddm - this is what goes on the front of each bundle of a 100 pieces so the post office knows what couriers to give each bundle to.
	EDDM Professional Marketing Advice- how critical is that?
	Just sending out any direct mail doesn’t guarantee any results- having a piece properly designed with compelling offers and calls to action along with a sound marketing strategy will make the difference between last luster returns and huge returns on investment. Always use a printing company that employs professional marketers.
	I still have question on EDDM and marketing strategies, who can I call?
	Please call me, Corey, CEO, Worlds Cheapest Printing Companies – I am always happy to help all my clients grow their business through well thought out and proven marketing strategies. You can reach me 7 days a week at 512-573-1977.