Every Door Direct Mail (EDDM) from the USPS is one of the most cost-effective ways to connect with local customers.
With EDDM, you don’t need a mailing list—your postcards, rack cards, or flyers are delivered to every address on a selected postal route.
Bulk rate pricing helps reduce costs while maximizing reach, making it a top choice for small businesses, contractors, franchises, and non-profits.
How Does EDDM Bulk Rate Work?
Route Selection: Identify your ideal audience by selecting ZIP codes and postal carrier routes where your customers live.
Design & Print: Create eye-catching mailers in compliant USPS sizes (typically oversized postcards that stand out in mailboxes).
Bundling: Mail pieces are bundled in stacks (usually 50–100) and labeled with USPS facing slips.
Drop-off: Deliver your prepared bundles to the post office serving the selected routes, or let us handle drop-off for you.
Delivery: USPS carriers place your mailer in every mailbox within the selected routes—homes, apartments, and businesses.
Who Can Benefit from EDDM Bulk Rate Printing?
Every Door Direct Mail (EDDM) is one of the most versatile and cost-effective marketing strategies available today.
Unlike traditional mail campaigns that require expensive mailing lists and permits, EDDM lets you target entire
neighborhoods, ZIP codes, or carrier routes at a fraction of the cost. This makes it an ideal choice for
small businesses, startups, and local service providers who want to maximize their reach without overspending.
Local Businesses and Retail Stores
Brick-and-mortar businesses like restaurants, salons, auto repair shops, and retail stores rely heavily on
nearby customers. With EDDM, they can deliver coupons, grand opening flyers, and seasonal promotions directly
into the hands of people who live within walking or driving distance of their business.
Real Estate Professionals
Realtors and property managers can benefit tremendously from EDDM. Sending postcards featuring
open house invitations, just-listed homes, or market updates helps position agents as local experts
while keeping their brand top-of-mind in the neighborhoods they serve.
Home Improvement Services
Contractors, landscapers, roofers, painters, and cleaning companies can quickly spread awareness
about their services with eye-catching mailers. EDDM ensures these businesses reach homeowners
who are more likely to need improvement and maintenance services.
Healthcare and Fitness Centers
Medical practices, dental offices, gyms, and wellness centers can attract new patients and members
by advertising promotions such as “Free First Consultation,” “Discounted Membership,” or
“New Patient Specials.” With EDDM, they can target families and households close to their facility.
Events and Nonprofits
Whether it’s a church event, charity fundraiser, local festival, or community concert, EDDM is an
affordable way to raise awareness. Mailers can be distributed quickly and effectively to ensure
high turnout and participation from the local community.
In short, any business or organization that serves a specific geographic area can benefit from
EDDM Bulk Rate printing. It’s a simple, powerful, and affordable tool for building brand recognition
and driving local engagement.
Who Can Benefit from EDDM Bulk Rate Printing?
Every Door Direct Mail (EDDM) is one of the most versatile and cost-effective marketing strategies available today.
Unlike traditional mail campaigns that require expensive mailing lists and permits, EDDM lets you target entire
neighborhoods, ZIP codes, or carrier routes at a fraction of the cost. This makes it an ideal choice for
small businesses, startups, and local service providers who want to maximize their reach without overspending.
Local Businesses and Retail Stores
Brick-and-mortar businesses like restaurants, salons, auto repair shops, and retail stores rely heavily on
nearby customers. With EDDM, they can deliver coupons, grand opening flyers, and seasonal promotions directly
into the hands of people who live within walking or driving distance of their business.
Real Estate Professionals
Realtors and property managers can benefit tremendously from EDDM. Sending postcards featuring
open house invitations, just-listed homes, or market updates helps position agents as local experts
while keeping their brand top-of-mind in the neighborhoods they serve.
Home Improvement Services
Contractors, landscapers, roofers, painters, and cleaning companies can quickly spread awareness
about their services with eye-catching mailers. EDDM ensures these businesses reach homeowners
who are more likely to need improvement and maintenance services.
Healthcare and Fitness Centers
Medical practices, dental offices, gyms, and wellness centers can attract new patients and members
by advertising promotions such as “Free First Consultation,” “Discounted Membership,” or
“New Patient Specials.” With EDDM, they can target families and households close to their facility.
Events and Nonprofits
Whether it’s a church event, charity fundraiser, local festival, or community concert, EDDM is an
affordable way to raise awareness. Mailers can be distributed quickly and effectively to ensure
high turnout and participation from the local community.
In short, any business or organization that serves a specific geographic area can benefit from
EDDM Bulk Rate printing. It’s a simple, powerful, and affordable tool for building brand recognition
and driving local engagement.
One of the biggest advantages of EDDM is bulk postage savings.
USPS offers a discounted rate for approved EDDM mailers, which makes large-scale campaigns affordable.
Below is a sample cost breakdown to give you an idea of savings:
Sample Pricing Chart
Quantity
Size
Est. Cost per Piece*
Total Estimate
5,000
6" x 11"
$0.45
$2,250
10,000
6" x 11"
$0.35
$3,500
20,000
6" x 11"
$0.28
$5,600
*Estimates only. Costs may vary based on paper type, coating, and design services.
Available Packages
Basic Package: Print + Bundling.
Standard Package: Print + Bundling + USPS drop-off support.
Premium Package: Includes professional design, targeted consultation, and full mailing service.
Maximizing ROI
EDDM Bulk Rate printing allows businesses to saturate entire neighborhoods with their marketing materials at a fraction of the cost of
traditional direct mail campaigns. By combining bulk printing discounts with USPS’s lower postage rates, you can expect a significantly lower
cost-per-lead while enjoying higher visibility in your target area.
USPS has strict guidelines for EDDM mailers. Following these ensures your mail pieces are
accepted without delays and optimized for cost-effective marketing campaigns.
USPS Size Requirements
Minimum: 6.125" x 11"
Maximum: 12" x 15"
Thickness: 0.007" – 0.016"
Design Guidelines
Resolution: 300 DPI
Color: CMYK mode
Bleed: 0.125" on all sides
Accepted File Formats: PDF, TIFF, EPS
Bundling Rules
Mailers must be bundled in stacks of 50 or 100 pieces.
Each bundle requires a USPS Facing Slip Label clearly showing **ZIP codes and carrier routes**.
Rubber bands or straps should secure each bundle to prevent shifting.
Best Practices for Design
Bold headlines that capture attention in 3 seconds or less.
Strong calls-to-action such as “Call Today” or “Claim Your Discount.”
Use high-quality images related to your service or offer.
Highlight promotions, testimonials, or guarantees to build trust.
Ensure your design is clean and readable from a distance.
Frequently Asked Questions About EDDM
What is the minimum order for EDDM?
The USPS requires a minimum of 200 pieces per mailing route, up to 5,000 per route per day.
Do I need to purchase a mailing list?
No mailing list is required. EDDM delivers your postcards to every address in the chosen carrier route.
How long does delivery take?
Most EDDM campaigns are delivered within 3–7 business days after drop-off at the USPS facility.
Can I choose which neighborhoods to target?
Yes. You can select postal routes by ZIP code to reach your preferred neighborhoods.
What types of businesses benefit from EDDM?
Restaurants, real estate, contractors, local shops, and healthcare providers use EDDM for maximum exposure.
Can I send different sizes of postcards?
Yes, as long as the size falls within USPS-approved EDDM dimensions.
Do I need a USPS permit?
No permit is required when using EDDM Retail service, which is perfect for small businesses.
What is the average cost per piece?
Including printing and postage, costs often range from $0.28 to $0.55 per piece depending on volume.
Do you offer design help?
Yes, our team can create professional, USPS-compliant designs to maximize your campaign results.
Can I run repeat campaigns?
Absolutely. Many businesses run monthly or seasonal EDDM campaigns for consistent visibility.
What is EDDM Bulk Rate and how does it benefit businesses?
EDDM (Every Door Direct Mail) Bulk Rate is a USPS mailing service that allows businesses
to send marketing materials like postcards, rack cards, or flyers to every home in a targeted area
without needing a mailing list. It is cost-effective, increases local brand visibility, and helps
businesses reach customers directly in their neighborhoods.
What are the USPS size requirements for EDDM mailers?
▾
USPS requires EDDM mailers to be larger than a standard letter but smaller than a flat package.
The size must be at least 6.125” x 11” and no larger than 12” x 15”, with a thickness between
0.007” and 0.016”. Following these ensures your mailers are accepted without delays.
Do I need a mailing permit for EDDM Bulk Rate?
▾
No, EDDM Retail mailings do not require a mailing permit, making it easier and more affordable
for small businesses. However, if you plan frequent large-scale mailings, a USPS Business account
can help streamline bulk submissions.
How many mailers can I send with EDDM Bulk Rate?
▾
USPS allows up to 5,000 EDDM mailers per day per ZIP code with EDDM Retail. If using EDDM
Business services, higher limits apply. This makes it scalable for both local campaigns
and broader regional targeting.
What printing specifications should I follow for EDDM postcards?
▾
Printing requirements include 300 DPI resolution, CMYK color mode, 0.125” bleed on all sides,
and accepted formats such as PDF, TIFF, or EPS. These ensure your designs are USPS-compliant
and print with sharp quality.
How should EDDM mailers be bundled for USPS?
▾
EDDM mailers must be bundled in stacks of 50 or 100 pieces. Each bundle requires a USPS Facing Slip
with ZIP codes and carrier routes clearly marked. Secure them with rubber bands or straps
to prevent shifting during delivery.
How long does USPS take to deliver EDDM mailers?
▾
Typically, EDDM mailers are delivered within 7–14 business days after submission, depending
on USPS processing and the selected routes. Planning ahead ensures your campaign aligns
with promotions or seasonal events.
Can I target specific neighborhoods or ZIP codes with EDDM?
▾
Yes! EDDM allows you to choose routes by ZIP code, neighborhood, or carrier route. This means
you can focus on areas that match your ideal customer demographics without purchasing
expensive mailing lists.
What industries benefit most from EDDM Bulk Rate?
▾
EDDM works well for restaurants, real estate agents, gyms, healthcare providers, retail stores,
and home improvement services. Any business looking to increase local reach and visibility
benefits greatly from EDDM campaigns.
How can I maximize the success of my EDDM campaign?
▾
To maximize results, use bold headlines, professional designs, irresistible offers, and
clear calls-to-action. Test different messages, track responses, and refine your strategy
for better ROI on future mailings.
